Digital Marketing Manager 36 views

Job Description 
SEM + Social Media + Online Campaigns

Job Responsibilities:

– Plan and execute affiliate, marketing database, email, social media and display advertising campaigns. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

– Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests.

– To create campaigns that deeply integrate with our products.

Required Experience:

– Should have more than 5 years of experience in digital marketing.

– Demonstrable experience leading and managing SEM, affiliate marketing, email, social media and/or display advertising campaigns

– Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert.

– Up-to-date with the latest trends and best practices in online marketing and measurement

Desired Skills and Experience

Education / Preferred Qualifications:

– Graduate/PG Degree.

-Strong Analytical bent of mind required

Technical Competencies:

– Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics etc)

– Experience in setting up and optimizing Google Adwords, Facebook, Display media, affiliate marketing campaigns

– Strong analytical skills and data-driven thinking

– Experience in Pardot would be an added advantage.
Salary: Not Disclosed by Recruiter
Industry:Internet / Ecommerce
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Marketing
Role:Marketing Manager
Employment Type: Permanent Job, Full Time

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Company Profile:

Emeritus

At Emeritus, we work in collaboration with top ranked Business schools: MIT Sloan, Columbia Business School & Tuck at Dartmouth to make IVY League business education accessible to the working professionals across the globe. Headed by Ashwin Damera (An HBS graduate, who successfully founded Travelguru before this) we are a fast growing well-funded EdTech startup headquartered in Mumbai with global offices in New York, Singapore and Dubai.