Career Guidance For Graphic Designers: Job, Career, And Salary

If you aspire to have a graphic designer career, know that this is one such diverse field, an industry in which no single role is clearly defined and often overlap. That’s exactly what we shall discuss on our blog while talking about graphic design jobs and offer little career guidance for graphic designers on how to get a graphic design job.

Graphic Designing Jobs, Average Salary & Graphic Designer Career Paths

Print Designer

It is often questioned that if designing for print is a dying art form, but creating artwork intended solely for printed materials are yet in demand. It’s a technical field, which needs much in-depth knowledge of both traditional print techniques and their integration with digital advancements.

Career Path: While ‘print designer’ is a vast term enveloping a wider number of subsets those looking to pursue print design jobs must have attended graphic design school previously. Proficiency in the Adobe suite and particularly InDesign Quark Xpress are essential before starting a job search.

Pros: There’s a feeling of merit to work solely for print nowadays, and on mastering the art, you can manage pretty much any job in the industry. Regular, 9 to 5 hours job is also common.

Cons: The count of print jobs is dwindling rapidly, people working for books, newspaper and periodicals can expect a 16% decrease in jobs between 2012 and 2022 (according to the Bureau of Labor Statistics).

Salary: The median average is $44,000, but the mean average varies across the industry.

Web Designer

A web designer deals specifically with graphic elements which are mainly for viewing on a desktop or mobile device. It is another broad term that covers a large part of the industry and is often combined with web development.

Career Path: While graphic design school and relevant qualifications can offer much, but most of the web designers are self-taught and create their portfolios to score further work.

Pros: Much creative control, opportunities to work either on a freelance basis or salaried job.

Cons: Much saturated market, so competition is quite high while the pay is low for such a skilled job.

Salary: It could be between $30,000 to $70,000 (and more) depends on coding proficiency, location, seniority, freelance or salaried… and the list goes on.

Logo Designer

It could sound unrealistic that someone can make most of their income through designing logos for companies, but there is a small lucrative niche in this area.

Career Path: To do a full-time job one must seek employment from an agency which is dedicated to offering logo service. A good portfolio and previous experience are necessary, so you could start working on logo designing, along with your main designing work.

Pros: Working at the top of the field, the rewards can be amazing.

Cons: There is not much varied graphic design job in the world.

Salary: It could be somewhat $45,000 on average for junior roles, but some big brands offer multi-million dollar rebranding contracts to a small team.

Package Designer

While this one job is immune to any change in the world because people will always need products, and products always need packaging.

Career Path: Similar to any type of graphic designer and knowledge of 3D modeling is highly preferential.

Pros: You’ll find your good work everywhere.

Cons: You remain unknown to the world.

Salary: Somewhat with an average of $47k (compared to $40k-$44k for graphic designers across every field).

Advertising Designer

Both working freelance or in a salaried position for a company, advertising designers work along with copywriters, art directors, and other creative personnel to bring advertising campaign to life.

Career Path: You need to begin from junior positions or internships within an agency before working up the ladder.

Pros: Often a stable work and no two days are usually the same.

Cons: You’ll often find yourself being stuck between the clients and their impossible demands.

Salary: Basically, in line with the industry-wide salary for graphic designers across all fields.

Branding Designer

They have a huge responsibility because they’re in charge of how a brand is received by the public.

Career Path: One has to start off with a graphic designer career within a marketing environment. Graphic design school is mandatory, and a strong knowledge of marketing or communication practices beneficial.

Pros: The salary reflects a level of seniority.

Cons: If not working for one specific company you might often find yourself dealing with less-than-desirable clients.

Salary: This varies based on parameters like location and circumstances, but a brand identity designer can expect about $50,000 in a salaried position.

User Interface Designer

The requirement for user interface designers is becoming increasingly popular nowadays, as companies willing to pay top dollar who can make the front-end of their app, website or software look quite pleasing and functional. This must not be confused with the “user experience designer”.

Career Path: Often portfolio is driven, with UI designer mainly working freelance on several projects before getting into a quite permanent role.

Pros: One of the high paying graphic design roles presently in the industry.

Cons: Keep on explaining to others the difference between UI and UX.

Salary: A good amount more than other graphic designers, with UI designer salaries ranging between $60,000 and $90,000 per year.

Hope this information on graphic designer career enables you to plan how to pursue your passion and profession together. Stay connected with us for more career guidance in every field of profession.

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